One of the benefits at the forefront of web based CRM software is its ability to automate your email marketing. Now, I’m not just talking about a simple auto responder that shoots people canned messages after they join your list. I’m talking about targeted, poignant messages delivered to the right people at the right time.

I’m talking about what I call motion sensor email marketing. I think the best way to describe what a web based CRM software email marketing system can do for you is to lay down an example.

Let’s say you’ve been building your list for a while and you have 2000 subscribers. Some of these subscribers may be interested in product X and some may be interested in product Y. But, you don’t know. So every time you send out a canned email about product X to people interested in product Y they deem it as irrelevant. Thus, you become irrelevant. It’s important that you target your messages and you keep your audience engaged with what they want. If you don’t they will leave your list or most likely just click the spam button.

So, the question becomes, how do you get Product X emails to Product X people and Product Y emails to Product Y people. Really, that’s what businesses is all about. Providing the right solution at the right time to the right person. That’s what web based CRM software email marketing will allow you to do.

The first goal when you have a big list is to start segmenting it down. Infusion web based CRM software allows you to start segmenting your list using what they call trackable links. So, you send out an email with pictures of two products. Product X and Product Y. If a client licks on Product X then Infusion will automatically tag them (segment) for you so now you know they are interested in Product X. This is all done automatically. They don’t have to enter their email address in or any information in, all they do is click the picture of Product X and boom they are tagged and your email segmentation begins. That is powerful!

Email marketing goes far beyond your first segmentation though. Once you know they like Product X you can send them 3 colors of Product X to choose from. If they click one of those now you know they are really interested and you can segment your list down further. And here we’re just talking marketing.

Think customer service for a moment. Someone calls into your business and you automatically send them a follow up email asking if you met their needs. In the email you can have 3 links EXCELLENT – GOOD – FAIR – all they need to do is click on the link and you automatically know get feedback! That’s some amazing stuff. If you want to look for an example, check out GoDaddy. They use a very similar tactic and they are wildly successful. On a side note Bob Parsons CEO of GoDaddy has some great insights on his video blog.

If you’re interested in trying out InfusionSoft – The system that allows you to do all of these amazing ninja like tactics just click below for the free trial.

By: Robert N Patterson

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There are a lot of different way that you can promote your business online. Each person will choose a different plan and it will be up to you to decide what works best. Forums are a great option for just about anyone. The reason is that forums are so versatile and there are many different things that you can do with them to promote your business. These include providing quality content, building backlinks, and making effective use of your signature line.

1. Dedicate yourself to posting on forums on a regular basis. It does take time and dedication but if you are truly dedicated to gaining great Google rankings then you will make this commitment. When you post to these sites be sure you provide quality content so that you can gain credibility with your target audience. When you instill trust in the people who are going to buy from you, you will build a business relationship that will not fade.

2. Forums are a great place to build backlinks. These links are essential to drive traffic to your website which will ultimately drive your income. The link building is one of the most powerful web marketing strategies around. This provides an opportunity for your site to be shared with many other people on many other sites.

3. An internet marketing forum is essential to your success because it provides you the opportunity to network with many others within the industry. Sometimes just talking with other people will bring you some great ideas that you have never personally though of before. Once you pick your favorite forum you can commit yourself to posting on this on a regular basis to give and receive feedback and different web marketing ideas.

There is always something new that will help you to achieve your goals with internet marketing. Internet marketing forums are a great unique way to get the word out there about your business and also to give you the opportunity to learn new and improved information. Now that you know about forums you can start making this part of your plan.

By: Haley Lewis

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