So you have written an article that everyone needs to see. It exposes injustices in your local community, and brings corruption to trial. You could just email it to your friends, but why limit yourself? If you need to get something out fast, the internet is the best place to do it. As long as you can follow the directions of this article, and not let your desire to sell your product override your “Sales IQ”, then you will increase your exposure immensely. Read the essentials of internet marketing below.

Essentials of internet marketing There are a few sites that are essential to utilize to the fullest capacity. The reason these sites are so productive in getting your article or website out, is because they are designed for people to find new things. That’s exactly what you want. It’s very hard to get in on the action of a well-established website that only promotes it’s sponsors. You want almost a grass-roots level of publicity.

Why would you click it? When deciding what you’d like to title your submission, and how exactly you’d like to submit it, think of this question. Why would you click it? No one is going to click a submission on Digg that says “Low prices and hot deals, the best vitamins in the world!” You don’t want your submission to be so extremely salesy that it holds no real content. Instead, you might want to say “Amazing new research shows that vitamin D treats 77% of cancers”, with a link to the article on your site explaining it in detail. Within this article, you can place a link to a vitamin D supplement you are selling. This is a much better way to drive traffic to your website.

Always post your article/website/product to the following websites: Digg – One of the most popular user-submission websites. You sign up, submit your article/website/product, and as mentioned earlier, add a description to encourage clicks.

Reddit – Similar to Digg but has a “karma” system, in which the more approvals of your post that you get, the better score you receive.

Twitter – Even though some despise it, Twitter is a great way of getting yourself onto the internet. With trending topics and various ways to utilize the Twitter setup, you can have your followers click on all of the links you post (assuming they meet the criteria mentioned earlier. Would you click it?)

Facebook – Make a Facebook group or page for your website. Use your regular Facebook account to invite all your friends to join, and then ask them to invite their friends. It can spread rather quickly.

MySpace – Pretty much the same as Facebook. Create a MySpace account for your website, adding all of your friends on your main MySpace account or within relevant fields.

Forums – This is not a website, forums (in case you don’t know) are places on the internet in which people communicate using postings. It’s somewhat similar to the other sites in this sense, but the user generally has a profile, a picture, and a signature (text at the bottom of all their posts). Simply add your website into your signature, get your profile in order, and make useful posts on relevant subjects to your website. People who are helped by your advice are likely to click your website and explore.

Links, links, links When someone is finished reading their article what do you want them to do? You want them to check out the other information that you have on your website. Be sure to include Related Links or Related Articles at the bottom or to the sides of every article on your website. You never know what might interest someone. Try and keep the related links relevant, as if they’re reading an article about gardening, chances are that they are into gardening.

Search Engine Friendly What happens when you search the name of your website in Google or Yahoo? Is yours the first result? Use tools like Google Webmaster tools to try and find out why you might not be the top result. A number of html errors and a lack of linking everything together could be your culprit. Try and link your entire site together through text, so that one page could navigate through to every other page.

These are a few of the best ways to increase the exposure of your website, and market important pieces of information on your website. It’s important to offer and maintain quality content on your website in order to be reputable. Look forward to new articles going more in depth.

By: Anthony Gucciardi

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