If you’re not using YouTube video marketing to drive traffic to your website or business, you’re missing out. In this article I’ll show you how you can use YouTube to kick start your marketing campaign and bring a flood of new customers and visitors to even a brick and mortar business.

5 Steps to YouTube Marketing Success:

Keep It Short – in any marketing campaign, short videos perform a lot better than long videos. YouTube now allows you 15 minutes for your videos, but stay well under that limit. Visitors have a lot of demands on their time and attention these days and are a lot more likely to give you 30 seconds of attention instead of 15 minutes. Make It Entertaining – videos can be informative, but aim for entertaining. Even a flat out commercial can do well on YouTube if it’s fun and interesting. Look up Sony Bravia’s commercials for some great examples of this. You might not be able to match their scale, but you’ll get a great idea of how to entertain your customers without constantly pitching your business. Find Proper Tags – Tags are very important to getting your videos viewed. They tell YouTube what your video is about and what search results they should link you to. To make sure you’re getting the maximum exposure, do a search for other popular videos in your niche. When you find related videos that have thousands of views, see what tags are attached in the description. Using these tags will mean that your video shows up in the right search results and shows up in the related section of popular videos. Optimize Your Thumbnails – Thumbnails are the first things that viewers have to pull them in to clicking on your video. These are even more important than a good headline since Google actually publishes the thumbnail in its search results. Make sure that you have something eye-catching, pleasing to look at and, most importantly, an image that is intriguing and makes the user want to see more. Post Your URL – YouTube allows you to post your link in the description so long as you’re posting the full URL address, but you can take this a step further. Add a watermark (with a strong call to action) in your video that shows your web address. This will helps drive traffic and get your website out there fast. But don’t forget that you can also use free services like LinkedTube to make your embedded videos clickable.

By: Daniel Roach

About the Author:

Small business advertising is both a science and an art. If one decides to venture in small business advertising, he or she should think like a professional and be in a position to distinguish between potentially successful advertisements and potentially unsuccessful ones. Understanding such concepts is important in ensuring that the advertising business actually makes profit to the owner by incurring lesser expenses. One should develop skills that are essential in creating effective advertisements as well as commercials. It is important to note that public relations is an important aspect of advertising and should therefore be given due consideration when preparing any kind of business advertising feature.

There are a number of factors to consider in order to ensure that the small advertising business is successful. A very important factor is how the message is conveyed. Generally, a good advertising feature conveys just one message. The small business advertising should learn to communicate a particular central message in just three seconds. People do not have that much time to read or listen to a feature for an hour in order to get the message.

Small advertising business is about credibility. Since human nature naturally distrusts advertising, the motive of advertising should be to break loose from this perception. Advertising should make things real, and any claim that the customer or audience perceives to be unrealistic is simply a waste of money – it won’t change the brand’s position in the market. While large businesses may have resources to waste, small businesses are the exact opposite. There is no opportunity to waste any resource, and this has to be reflected in advertising. Therefore, the medium chosen for adverting has to be perfect. All feasible means of advertising have to be tested, but one at a time to know which one has the most lasting effects on the market. Testing the effect of advertising should entail simple procedures such as asking customers how they heard about a given brand or business.

The small business advertising should be easily reachable. Thus, the company should provide its contact through modes such as brochures or business cards. This is a sure way to ensure that anyone thinking about small business advertising knows about the company. There is no better way ensure the success of small business advertising than to have the advertising message driven home. Basically, a good advertising feature targets a particular group. This combined with a clear message is a guarantee to the success of a small business.

By: Juvenal Flores

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